Apple today announced their 2015 apps to “Be Healthier, Happier & More” in their app store for iOS.
What struck me was the app categories and the order in which they display the “wellness, well-being” apps.
What would be first? Get out have a walk? Count your calories?
Category one, is “Remember each day”
Sound familiar? Perspective as a service, this is the essence of habit.
The rest of the categories in order:
- Remember each day
- Eat Healthy
- Meet New People
- Get in Shape
- Learn something new
- Manage your Money
- Work Smarter
Other interesting things, every category has a 5.00 or more app in the top five. Some categories the first app is 5.00 or even 15.00. None of the number one apps, have an API.
So what does that mean? Well people will pay dearly for their life’s data back and apple believes that locking that data inside an application is key to the value of the product.
As far as the top six categories, well they look like my ten catagories.
Be well, you’re being recorded for your protection.