Director, Digital Engagement - Pink Elephant
PINK ELEPHANT
Burlington, Ontario
December 2010-August 2011
ORGANIZATIONAL SUMMARY:
Pink Elephant is a premier global training & consulting provider in ITSM, organizational change, project management, & business relationship management.
ROLE SUMMARY:
Digital Engagement Director tasked to support training and conferences around social, mobile and location-based strategies. Implementation of the curriculum for IT education based on emerging technologies. Role bundled with intellectual property acquisition.
HIGHLIGHTS:
Community management in the field of IT Service Management.
CHALLENGES:
Family run business.
ACHIEVEMENTS
Marketing Leadership:
Global event for IT “Make-Over” year long project.
Organization of location-based mobile strategies for 2011 conference.
Sales Leadership:
Assisted business development teams in sales closing process.
Drove conference attendance via innovative community engagement
Executive Leadership:
Worked with CEO on all digital efforts
Go to market strategy for course offerings via social media.
Technical Leadership:
Created course distribution method via text message
First live stream of industry conference event.
